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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Sterling Commerce
B) WebSphere Commerce
C) Unica
D) Coremetrics

2. Marketing focus is shifting from outward bound / mass media to:

A) building a 1:1 interaction with the customer
B) cable television infomercials
C) product placement in movies and television shows
D) up-sell potential via outbound calling centers and automated dialers

3. What is global visibility of purchase transaction required for?

A) Cross-channel fulfillment.
B) Cross-channel returns management.
C) A & B
D) Merchandise assortment management.

4. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Linear regression.
B) Customer behavioral segmentation.
C) Social analytics.
D) Market basket analysis.

5. Which of the following is NOT a key capability delivered by cross-channel order management?

A) Service scheduling.
B) Inventory visibility.
C) Complex fulfillment.
D) Trade fund management.

Solutions: