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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

A) Publication list
B) Suppression list
C) Auto-suppression list
D) Exclusion data extension

2. Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

A) One parent BU and one child BU.
B) One parent BU with three additional private domains.
C) One parent BU and three child BUs with their own Sender Authentication Packages.
D) One parent BU and two child BUs with their own Sender Authentication Packages.

3. Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code implementation?

A) Do they need to support UTF-8 characters in their SMS?
B) Do they need to support different From Names by country?
C) Do they need to support inbound messages in each country?
D) Do they need to have independent reporting on SMS sends by country?

4. Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud. Which method should they use to send the email from Marketing Cloud?

A) Create a Journey with a Salesforce Campaign entry source and an Email Activity
B) Create a scheduled Automation with a Query Activity and a Send Email Activity
C) Create a Journey with a Salesforce Data entry source and an Email Activity
D) Use Content Builder Send Flow to send the email to the Salesforce Campaign

5. Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?

A) Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow.
B) Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow.
C) Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event.
D) Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send.

Solutions: