Released Salesforce CRT-550 Updated Questions PDF
CRT-550 Dumps and Practice Test (131 Exam Questions)
NEW QUESTION # 38
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- C. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
Answer: B,C
Explanation:
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same entry source can also help optimize journey performance as it reduces the number of contacts that have to be processed for each journey. This can help with performance as the data extension is already filtered and therefore the journey has to do less work in terms of filtering the participants. For more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-cloud-consultant-exam-study-guide [2] https://help.salesforce.com/articleView?id=mc_jb_improve_journey_performance.htm&type=5
NEW QUESTION # 39
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?
- A. creating customer segments from multiple data extensions
- B. Designing decision logic via an intuitive user interface
- C. Building simple segmented campaigns without SQL queries
- D. Setting behavior-based goals
- E. Processing zipped and encrypted file containing subscriber data
Answer: B,C,E
NEW QUESTION # 40
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Use a web-safe font for text that closely matches the brand's custom font.
- D. Build an email as one image, with all text saved in the brand font.
Answer: C
NEW QUESTION # 41
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion List
- B. Suppression List
- C. Exclusion Script
- D. Auto-suppression List
Answer: D
NEW QUESTION # 42
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2
- A. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- C. Share Sales Cloud user licenses across Marketing Cloud users
- D. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
Answer: B,C
NEW QUESTION # 43
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An exclusion list
- B. An auto-exclusion list
- C. An auto-suppression list
- D. A global unsubscribe
Answer: C
NEW QUESTION # 44
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure the DNS Record Redirect is correctly configured
- B. Ensure the two phrases are added the "Filtered Keywords" data extension
- C. Ensure the two phrases are added to a filtered keyword list
- D. Ensure "Common Misspellings" Is selected as one of the Reply Filters
Answer: D
NEW QUESTION # 45
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: A
NEW QUESTION # 46
A customer wants to create a mobile app that requires users to log in or register before accessing their dat a. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. Existing users will create additional Contacts in Marketing Cloud.
- D. All mobile app users will create additional Contacts in Marketing Cloud.
Answer: A
NEW QUESTION # 47
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- B. Use Query Activities to create a Sendable Synchronized Data Extension.
- C. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
- D. Use Data Filters to segment data to output a Sendable Data Extension
Answer: A,C
NEW QUESTION # 48
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Rename and delete sandbox synchronized data extensions before connecting.
- B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- C. Update query activities that reference the synchronized data extensions.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Answer: D
NEW QUESTION # 49
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Import Activity > Decision > Journey Activities
- C. Query Activity > API Event > Automation Studio Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: D
NEW QUESTION # 50
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Currency
- B. Number
- C. Decimal
- D. Float
Answer: C
NEW QUESTION # 51
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Login Calls
- B. CreateSalesforceObject() AMPscript
- C. Bulk API
- D. SOAP API Calls updating objects
Answer: D
NEW QUESTION # 52
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Create an Analytics Builder Discover report.
- B. Query the _sent Data View for the contact's send status.
- C. Use the standard report 'Subscribers Not Sent to'.
- D. Use an automation with Tracking Extract.
Answer: D
NEW QUESTION # 53
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: C
NEW QUESTION # 54
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Private Domains
- B. Reply Mail Management
- C. Sender Authentication Package
- D. Custom Delivery Profiles
Answer: C
Explanation:
This setting allows the consultant to verify the sender's identity and configure the incoming email settings. Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 55
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_as_webpage%%
- C. %%view_email_url%%
- D. %%view_online%%
Answer: B
NEW QUESTION # 56
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Data Views
- B. Recent Email Send Report
- C. Tracking Extract
- D. Send Log
Answer: A
NEW QUESTION # 57
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. %%BASEFILENAME_FROM_FILEDROP%%
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. File Drop Starting Source
Answer: A,B
Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
NEW QUESTION # 58
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- B. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
- C. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- D. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- E. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
Answer: A,E
NEW QUESTION # 59
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