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Salesforce B2C-Solution-Architect Exam Syllabus Topics:
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NEW QUESTION 15
Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?
- A. Service Cloud Email Service
- B. Marketing Cloud Triggered Send
- C. Marketing Cloud Journey Event
- D. Commerce Cloud Email Service
Answer: B
NEW QUESTION 16
Northern Trail Outfitters (NTO) wants to integrate its product information management (PIM) system with B2C Commerce so shopping experiences can be relevant, personalized, and seamless across channels. They need the ability to search for product deltas in the PIM system and reflect those changes in B2C Commerce on a scheduled basis. The Solution Architect recommends using MuleSoft Accelerator for B2C Commerce for this integration.
Which two benefits should the Solution Architect highlight about API-led connectivity while implementing the MuleSoft accelerator for B2C Commerce?
Choose 2 answers
- A. It enforces a distributed approach and allows for the creation of Experience APIs, Data APIs, and System APIs.
- B. It enables self-service and an increase in productivity through reusable microservices and APIs.
- C. It offers a template-driven approach for development.
- D. It lets the business quickly integrate different systems without involving IT.
Answer: C,D
NEW QUESTION 17
Refer to the exhibit.
A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2C Commerce storefront with order management functionality, and an extensible API framework to integrate with other systems, as well as marketing automation. The overall system landscape of the proposed solution is shown above.
Which three considerations are important for this scenario? Choose 3 answers
- A. The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system.
- B. Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.
- C. Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.
- D. Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.
- E. Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.
Answer: B,C,D
NEW QUESTION 18
A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
Choose 2 answers
- A. Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.
- B. When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.
- C. Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.
- D. Enable customer service agents to update and complete a cart transaction on behalf of the customer.
Answer: B,D
NEW QUESTION 19
A company is currently Implementing B2C Commerce and wants to use Marketing Cloud to send transactional emails like the Welcome Email, Order Confirmation, and Order Status Update Email.
Which three steps are required to configure the Marketing Cloud Connector for triggered emails?
Choose 3 answers
- A. Integrate Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP.
- B. Create an API Integration in Marketing Cloud using Installed Packages that provision access to Marketing Cloud APIs by external systems like B2C Commerce.
- C. Customize the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience by using Marketing Cloud's Transactional Messaging REST API. This customization should Include a payload that informs message contents.
- D. Customize the B2C Commerce storefront to invoke Marketing Cloud's Transactional Messaging REST API whenever a transactional message should be delivered. This customization should first authenticate B2C Commerce against Marketing Cloud and then deliver the Transactional Messaging pavload to inform message contents.
- E. Configure REST Services in B2C Commerce that will be used to authenticate B2C Commerce against Marketing Cloud via its API integration and initiate a transactional email delivery.
Answer: A,C,D
NEW QUESTION 20
A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers
- A. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
- B. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
- C. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
- D. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
Answer: C,D
NEW QUESTION 21
A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.
Which two tactics should a Solution Architect recommend to model a customer across all three systems?
Choose 2 answers
- A. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.
- B. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID.
- C. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID
- D. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.
Answer: B,C
NEW QUESTION 22
An organization wants to add Service Cloud to their existing Salesforce Org currently hosting Sales Cloud.
They know that an integrated customer service experience is a key component of a successful long-term relationship with their customers. After doing some research they learned that the Service Cloud connector can help start their implementation and they are now ready to proceed.
Which two functionality considerations should they be aware of when introducing the B2C Commerce to Service Cloud Connector into an existing Salesforce Org?
Choose 2 answers
- A. The Service Cloud Connector is distributed as a managed package that can be extended to meet client-specific needs but with core functionality that cannot be altered.
- B. The Service Cloud Connector natively supports accounts and contacts, households, and multi-brand customer models.
- C. In order to implement the Service Cloud Connector it is necessary to enable Person Accounts, a change which cannot be reverted once implemented.
- D. The Service Cloud Connector provides a collection of Lightning and Visualforce components that display customer and order information within Service Cloud, which needs to be customized and deployed by a developer.
Answer: A
NEW QUESTION 23
A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.
Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers?
Choose 3 answers
- A. Default user is required for anonymous storefront shoppers.
- B. The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.
- C. The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.
- D. Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.
- E. Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.
Answer: B,C,E
NEW QUESTION 24
A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use.
Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?
- A. B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
- B. Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.
- C. Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.
- D. Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.
Answer: D
NEW QUESTION 25
Refer to the exhibit.
A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2C Commerce storefront with order management functionality, and an extensible API framework to integrate with other systems, as well as marketing automation. The overall system landscape of the proposed solution is shown above.
Which three considerations are important for this scenario? Choose 3 answers
- A. The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system.
- B. Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.
- C. Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.
- D. Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.
- E. Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.
Answer: B,C,D
NEW QUESTION 26
A company has B2C Commerce and Marketing Cloud. The Marketing team wants to match up the purchasing data from B2C Commerce to the Marketing Cloud subscriber data.
Which two objects from B2C Commerce should a Solution Architect map to Marketing Cloud in order to meet the company's needs?
Choose 2 answers
- A. Orders
- B. Profile
- C. Customer
- D. Contact
Answer: A
NEW QUESTION 27
An organization uses B2C Commerce to capture order details but needs to process the order in an ERP system.
They want B2C Commerce to send a message to the ERP system with the order details after they have been entered, then wait for the order to be processed, and then receive a reply from the ERP system with the order number and status.
Which integration pattern should a Solution Architect use to meet this requirement?
- A. Batch Data Synchronization
- B. Publish / Subscribe
- C. Asynchronous Call-Out
- D. Request and Reply
Answer: D
NEW QUESTION 28
A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.
What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?
Choose 2 answers
- A. The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.
- B. The ShippingMethods data extension is missing the label and description field for the corresponding locale.
- C. The subscriber in Marketing Cloud does not have a preferred locale set.
- D. The locale is not set correctly in the body of the email template.
Answer: B,D
NEW QUESTION 29
A Solution Architect is working on a project that will use Service Cloud and Marketing Cloud. The company is concerned about its service agents' productivity, since they will sometimes also require access to Marketing Cloud. The company wants the Solution Architect to implement a solution that lets agents authenticate and access all systems with the least possible clicks. The company wants agents to confirm their identity using multi-factor authentication (MFA) upon logging in to either system.
Which three activities does the Solution Architect need to complete in order to meet the company's requirements?
Choose 3 answers
- A. Define which system is acting as an identity provider (IDP).
- B. Enable MFA on the identity provider (IDP).
- C. Enable SSO on both Service Cloud and Marketing Cloud.
- D. Configure Marketing Cloud Connect,
- E. Enable Active Directory Federation Services (ADFS) and Salesforce Event Monitoring on the identity provider (IDP).
Answer: B,C,D
NEW QUESTION 30
A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profile attributes required for personalization in Marketing Cloud were identified as personally identifiable information (PII) and are too sensitive to be stored in Salesforce.
Tokenized Sending was presented as a way to address these concerns.
Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used for cloud integration?
Choose 2 answers
- A. The token with all supporting attributes will need to be stored in Service Cloud
- B. The standard email address field for contacts and leads needs to be populated with a token
- C. All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions
- D. The synchronized data extensions will include the token and all PII attributes
Answer: C,D
NEW QUESTION 31
Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their ecommerce sites and their communities. Communities are treated as an identity provider (IDP) for commerce. The communities also allow self-service support for products via knowledge articles and crowd-sourced Knowledge and Chatter.
For which customer data should Experience Cloud be the system of record?
- A. Authentication credentials
- B. Payment information
- C. Address book
- D. Wishlist
Answer: A
NEW QUESTION 32
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