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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. "A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A) Prospect viewed a landing page
B) Prospect unsubscribed from an email
C) Prospect replied to an email
D) Prospect was deleted by a user

2. A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A) First-party tracking is domain-based while third-party tracking is campaign-based.
B) First-party tracking tracks prospects across different website domains, while third-party tracking does not.
C) First-party tracking does not use cookies, while third-party tracking does.
D) First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

3. The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A) Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -
B) Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"
C) . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to

4. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A) Export existing custom field mappings to import desired fields into Account A.
B) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
C) Manually rebuild any automations built in Account B in Account A.
D) Include prospect activity history from Account B in their prospect import if they want to retain it.

5. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
B) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
C) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

Solutions: