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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan that the team will revisit annually.
B) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
C) Build a simulation exercise to ensure the team is ready.
D) Build a culture of crisis preparedness over time.

2. Which part of the communication development process should be handled by in-house communication professionals?

A) Crisis and emergency communications
B) Strategy and project management
C) Speech writing and newsletter writing
D) Video production and web programming

3. Which action is MOST important in a leader's role for effective communication with employees?

A) Make information available so employees have the essential information to do their jobs effectively.
B) Provide information and feedback on individual performance only during formal reviews.
C) Provide organization information that is approved by executive leaders.
D) Ensure all communication flows through the executive leadership.

4. In the early stages of communication during a crisis, after communicating regret and concern, the next MOST important focus for communication is:

A) communicating the facts that are currently available.
B) indicating what the authorities are doing to address the crisis.
C) placing the responsibility for the crisis on the appropriate party.
D) describing the steps the organization is taking to address the situation now and in the future.

5. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Planning process
C) Business objective
D) Communication tactics

Solutions: