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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A. You can do direct response marketing to new audiences.
B. Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
C. You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
D. You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
E. You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.

Question 2

Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A. You should run remarketing campaigns without the Facebook pixel.
B. You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
C. You need to associate the client's website pixel with the product catalog in the Ad Account.
D. You need to create a new pixel and re-upload the product catalog.
E. You need to associate the client's website pixel with the product catalog in the Business Manager.

Question 3

You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A. Campaign #2 has the lowest ROAS of 1.72
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the highest ROAS of 63.20
D. Campaign #3 has the lowest ROAS of 1.87
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #1 has the highest ROAS of 63.20

Question 4

Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A. Auction optimized for brand awareness
B. TRP buying
C. Auction optimized for reach
D. Auction optimized for video views
E. Reach and frequency

Question 5

Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A. Post engagement objective campaigns need a minimum of $4 a day.
B. You need to increase the budget to $50 in order to optimize for daily budget.
C. There is no need to make any changes to their campaign.
D. You should increase lifetime budget to $75 in order to meet minimum requirements.

Solutions: