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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) action=last
B) action=once
C) tracking=first
D) action=single
E) tracking-once

2. You declared a field, FIRST_NAME, from your profile list in your campaign.
What is the correct RPL syntax to personalize your content with the first name of your customer in the email campaign?

A) $ {FIRST_NAME}
B) {FIRST_NAME}
C) {FIRST_NAME} $
D) $FIRST_NAME

3. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Total Clicks, Interval = 3days
B) Measure = Responders, Interval = 3 days
C) Measure = Unique Conversions, Event Date = 3 days
D) Measure = Responders, Event Date = 3 days
E) Measure = Single Clicks, Sent Date = 3 days

4. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) EntryTracking Variable
B) Custom Event
C) Custom SQL Variable
D) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
E) This is not possible, because only one RIID_ can be in a program at a time.

5. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
B) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
C) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
D) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Solutions: