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Marketing Cloud Developer Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Get the best preparation guide For Marketing Cloud Developer Certification Exam
Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AMPscript and Server-Side JavaScript | 23% | - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality |
| Topic 2: Marketing Cloud APIs | 20% | - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations - Implement API authentication methods |
| Topic 3: Platform Architecture | 15% | - Configure and use Query Activities - Design solutions using Journey Builder - Build automations in Automation Studio - Implement triggered send architectures - Create and manage CloudPages |
| Topic 4: Security and Data Governance | 12% | - Implement role-based access controls - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Apply data retention policies |
| Topic 5: Contact Handling | 14% | - Implement contact segmentation and filtering - Use contact model concepts effectively - Manage contact attributes and data - Handle contact identity resolution |
| Topic 6: Data Modeling | 16% | - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key - Implement data import and export processes - Design and implement data models using Data Extensions |
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