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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

A. Email Performance by Domain
B. Recent Email Send Summary
C. Email Sends by User

Question 2

Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A. Bounce Mail Management
B. Auto-Suppression Lists
C. List Detective

Question 3

A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A. Withdraw email approval.
B. Unshare the email.
C. Cancel send using email.

Question 4

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A. Give emails unique names so they are easier to find in the tracking sends tab.
B. Remove old tracking results on a regular basis to declutter the results list.
C. Create folders in My Tracking and select where to send results when sending an email.

Question 5

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool shouldNTO use to accomplish these iterative tests?

A. Contact Builder
B. Journey Butter
C. Automation Studio

Solutions: