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| Section | Objectives |
|---|---|
| Customer Journey Analytics Fundamentals | - Data ingestion and connections - Concepts and architecture overview |
| Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
| Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
1. 어떤 시각화 방법이 전체 매출에서 각 제품 카테고리가 차지하는 비율을 가장 잘 나타낼까요?
응답:
A) 요약 표
B) 막대형 차트
C) 추세선
D) 파이 차트
2. Adobe CJA에서 수익 실적 보고서를 생성할 때 어떤 지표를 우선시해야 합니까?
(두 개를 선택하세요.)
응답:
A) 총 수익
B) 데이터 수집 속도
C) 캠페인 전달 로그
D) 구매 전환율
3. 다음 시나리오를 가정해 보겠습니다. 4월 10일, 한 방문자가 소셜 미디어 게시물의 링크를 통해 사이트에 접속하여 장바구니에 상품 3개를 추가한 후 사이트를 떠납니다.</li><li>4월 14일, 같은 방문자가 장바구니에 담긴 상품에 대한 안내 이메일을 받습니다. 방문자는 이메일의 링크를 클릭하여 사이트로 이동하고, 유사한 상품을 찾기 위해 다른 두 사이트를 방문한 후 구매하지 않고 사이트를 떠납니다. 4월 16일, 같은 방문자가 장바구니에 담긴 상품 중 두 개가 15% 할인된다는 SMS를 받습니다. 이 SMS 링크를 통해 방문자는 장바구니로 연결됩니다. 방문자는 SMS의 링크를 클릭하여 총 240달러에 장바구니를 구매합니다.
방문자의 구매에 대해 각 채널에 균등하게 80달러의 크레딧을 부여해야 하는 경우 어떤 귀속 모델을 사용해야 할까요?
응답:
A) 세션 룩백 윈도우를 포함한 마지막 터치 속성 모델
B) 개인 룩백 윈도우를 사용한 선형 귀속 모델
C) 세션 룩백 윈도우를 사용한 선형 귀속 모델
D) 개인 룩백 윈도우를 갖춘 참여 귀속 모델
4. 고객 세분화를 위해 데이터를 분석할 때 어떤 설정을 활성화해야 합니까?
(두 개를 선택하세요.)
응답:
A) 데이터 수집 검사 일정 예약
B) 프로필 병합 정책 사용
C) 특정 작업에 대한 이벤트 필터 적용
D) 실시간 데이터 새로 고침 활성화
5. Adobe CJA에서 외부 이해 관계자와 안전한 보고서 공유를 보장하려면 어떤 기능을 활성화해야 합니까?
(두 개를 선택하세요.)
응답:
A) 액세스 권한 활성화
B) 프로필 병합 정책 활성화
C) 예약된 내보내기 활성화
D) 데이터 암호화 규칙 적용
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: B,C | Question # 5 Answer: A,D |
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